Reader Profile
A reader
profile is information put together, based on research, about the typical
reader of the magazine. This includes statistical information and also
information about other interests the reader may have. I looked at the magazine
Uncut and their reader profile, from this I found out the percentage of male
readers, the average age of the reader, whether they are married or living with
a partner, working full time and their average income. I also found out that
37% of the readers own an iPod, so you would expect ads or references to the
latest technology to be included in the magazine because it is what the reader
is interested in. Another statistic is that 86% of uncut readers download
music, so you would expect competitions to win free downloads or discount on
downloads to be included in the magazine. The reader profile shows that the
reader is interested in films so they would expect there to be film reviews in
the magazine. From a reader profile you can find out things like how much the reader
spends on magazines in a year, this will be useful when deciding the price of
my magazine because if it does not fit into their price range they will not
want to buy it.
Although the
target audience of this magazine is not what I will be using for mine I will
still take this into consideration when producing my magazine, as I will need
to think carefully about reader profiles to ensure I include things in my
magazine that my target audience are interested in.
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